5 Ways Digital Transformation Can Save Your Business Amid Covid-19 Crisis

Kanya Anindita
3 min readNov 9, 2020


5 Ways Digital Transformation Can Save Your Business Amid Covid-19 Crisis

The Covid-19 pandemic that has been going on since the beginning of 2020 has disrupted business activities. Social restrictions have made it difficult for some companies to run their operations.

Saving your company from slumping during a pandemic is not easy. However, there’s one thing you can do to strengthen your company’s resilience; implementing digital transformation. But, how does that help?

Here are a few ways digital transformation can keep your business afloat during a crisis.

1. Helps your company adapt to changing consumer behavior

Since the pandemic began, consumer behavior has significantly changed. According to Analytic Data Advertising (ADA), online shopping activities have increased by 400% since March 2020. From this data, business owners should be able to see that it is the right time to switch to digital. Digital transformation makes it easier for businesses to adapt to shifting consumer behavior.

Through e-commerce sites or mobile applications, sellers can still bring in buyers without meeting in person at stores. Providing digital payment methods is also important so that customers don’t have to pay in cash (as an effort to reduce the risk of coronavirus transmission).

2. Enables your company to operate online

Social restrictions make it difficult for companies to carry out business activities normally. However, by using an automated system such as an enterprise resource planning (ERP) system, you can manage your company remotely. This system allows you to manage all your business processes automatically through a single platform, from financial, procurement, sales, inventory, to staff management.

An ERP system that provides complete solutions for all types of businesses from various industries is EQUIP by HashMicro. It offers a work-from-home package with a fast implementation process, which only takes seven days. Some of the solutions offered include project, sales, accounting, human resources, and supply chain management.

3. Maintains the company’s finances

Using an ERP system will make it easier for you to track your company’s finances. The accounting module in this system allows you to monitor incoming and outgoing money no matter where you are. It will also make it easier for you to analyze your income and expenses.

EQUIP Accounting, for example, provides accurate forecasts regarding your company’s revenue and expenses, accounts payable and receivable, profits and losses within a certain period of time, and much more. This way, you will be able to allocate your budgets and manage expenses more easily.

4. Minimizes costs

Digital transformation can help you reduce operating costs in several ways. Here are a few examples:


By having an e-commerce site instead of a physical store, you don’t have to spend your money on rent, electricity, security, and so on.

Digital marketing

Marketing your product or service online costs significantly less than marketing it directly. Through blogs and social media, you can even market your product or service for free!

ERP system

With an ERP system, you don’t need to pay for extra workers, because it automates various complex and repetitive business processes.

5. Maintains employee productivity while working from home

Working from home will be a lot easier if you have remote work tools like ClickWork, Zoom, and Screenshot Monitor. Not only do these apps facilitate collaboration, but they also help increase productivity.

With ClickWork’s Collaboration System, your employees can share tasks, set priorities, discuss via a chat room, update task status, and much more. You can also easily track the progress of tasks or projects that your employees are working on, in real-time.

These are some of the benefits of digital transformation for your company during a pandemic. I hope that this article gives you a clear picture of how digital transformation can strengthen your business.



Kanya Anindita

A creative writer who loves traveling more than anything.