5 Major Benefits of CRM Software for E-Commerce Businesses
CRM is a technology designed to help companies manage their relationships and interactions with customers and prospects. Along with the proliferation of online businesses, CRM has now been fine-tuned and tailored to e-commerce stores. But how can CRM benefit them? Here are five major benefits of e-commerce and CRM integration.
1. Centralized Customer Database
CRM maintains all your lead and customers’ data in a single repository. Since it is connected to your e-commerce site, your lead information can be saved automatically in the system. It keeps relevant information such as email addresses, social media, phone numbers, as well as locations. You can also track the visitors who abandon their carts so you can use their data for remarketing.
2. Customer Analysis
Not only does it store your lead and customers’ data, CRM also helps you analyze your customer buying habits, return patterns, preferred products, and a lot more. This way, you will be able to easily carry out promotions that match the preferences and characters of your leads and customers. This software can be connected to each of your online stores so you don’t need to use other softwares separately.
3. Complete & Real-Time Sales Data
CRM provides accurate and comprehensive sales data. You can view your transaction history since the very beginning, conversion rate, value generated from each customer, your costs vs. profits, and many more. Through real-time sales reports, you will be able to create strategies to run targeted marketing campaigns, optimize sales channels, and reduce cart abandonment rates more easily.
4. Improved Team Collaboration
You and your staff may find it difficult to meet face-to-face in the office. Services like Skype and WhatsApp aren’t helpful enough for creating inter-team collaboration and unable to minimize misunderstandings between the teams. CRM allows you and your staff to collaborate through one system.
You can distribute your leads or customers to the marketing team just by entering their names in the system. The marketing team can immediately do their work, like contacting customers who submitted inquiries or sending personalized messages to them. The marketing team can also assign the sales team to send quotations by using the same system.
You and the whole staff can monitor and manage sales performance through a sales pipeline. The sales and marketing teams can put the potential customers into different sales funnels based on their transaction statuses. Any changes that occur in the pipeline will bring up notifications so you and your staff always get notified about any updates related to your leads, customers, and sales performance.
5. Targeted Email Marketing Campaigns
CRM provides an email marketing feature, so you can send your marketing campaigns without having to use any other tools. All the information of your e-commerce visitors are stored well in the system. You can send both bulk and personalized emails based on the lead segments. You can also customize your email templates as attractive as possible to impress your leads and customers.