In recent years, online food ordering has grown rapidly to become a preferred option for many people. Besides being faster and more practical, it is also considered more convenient as it offers customers the options to browse menus, food reviews, and many more.
Some F&B merchants don’t even have outlets that allow their customers to eat or drink on the spot, thus requiring their customers to make orders by phone or online. But does this indicate that restaurants or cafes are not relevant anymore?
In reality, people still love eating out. You can even see it for yourself when you are at a mall. This means that there is no reason for you not to improve the guest experience at your restaurant
One of the trends among restaurateurs is the merging of digital and offline experience through digital tablet menu. Customers, especially millennial ones, cannot be separated from technology and they want to keep interacting with it even when they are eating out. This is why many restaurants have started implementing digital menus.
Here are some of the main benefits of digital tablet menu for restaurants:
1. Enhanced Customer Experience
Customers don’t come to your restaurant just to enjoy the dishes that you serve, but also crave memorable fine-dining experience.
In today’s digital era, people cannot be kept away from technology, so investing in digital tablet menu is one of the most effective ways to retain your current customers and attract new ones.
Digital tablet menu provides a unique and enjoyable customer experience to your restaurant guests through an attractive menu display and ease in adding or removing orders, calling waiters, and finding special menu choices in your restaurant.
2. Faster Ordering Process
Your waiters only need to give the tablet to your restaurant guests and allow them to order themselves. They can view the menu of the day, the customer’s favorite menu, or chef’s recommendations.
Your restaurant guests can also add or remove their list items and place orders in seconds. This means that you can significantly reduce wait times, thereby increasing the satisfaction of your restaurant guests.
3. Simplified Menu & Pricing Updates
You no longer need to replace your old menu books with new ones every time there are changes in your menu items or prices. Strikethrough or cover-up tapes make your menu books look unappealing.
By using the digital tablet menu, you can update your restaurant menu in just a few seconds and you can do it anytime and anywhere. You don’t even need to be physically at your restaurant just to do it.
4. Increased Sales Through Cross-Selling
The digital tablet menu helps you increase your sales by allowing you to promote various food and beverage items to your restaurant guests. Foods and drinks that were previously less popular or rarely ordered by guests can quickly turn out into new favorite menu.
5. Improved Chances of Success
Competition in the food and beverage industry is getting tighter. In order to survive and win, you have to be able to provide more value to your restaurant or cafe. If your competitors have invested in technology to automate their restaurants, then you should too.
The implementation of the digital tablet menu can help modernize your restaurant and make it more advanced than other restaurants. Your restaurant guests will very likely share the great experiences they get at your restaurant with their peers and post good reviews on Google or social media, thus increasing your restaurant ratings.