10 Reasons Why Your Company Needs a B2B Sales App

Kanya Anindita
4 min readNov 30, 2022


10 Reasons Why Your Company Needs a B2B Sales App

In recent years, B2B sales apps have become a popular option in the workplace, with impressive growth showing no signs of slowing. There are numerous significant factors driving the increase in demand for B2B sales apps. One of the main reasons is the widespread use of mobile devices.

According to McKinsey & Company, by 2022, approximately 65% of B2B companies across industries will be fully transacting online. The same study shows that about 18% of B2Bs’ revenue is coming directly from eCommerce.

There are various other reasons why many companies are investing in B2B sales apps. Through this article, you will find out why B2B sales apps have become essential for businesses.

What is a B2B Sales App?

A B2B sales app is an application that is specifically designed for distributors, wholesalers, and manufacturers to help improve sales performance by speeding up the ordering process. You can use this app to browse your catalog, register new customers, add items to orders, and have customers sign directly on an iPad or Android device.

10 Reasons Why a B2B Sales App is Essential for Your Business

A reliable B2B sales app is highly important to help your business increase sales and generate more leads. Here are 10 reasons why your company needs one:

1. You need a simpler way to take orders

Order entry software enables you to take orders in the most efficient manner possible. It lets you manage orders, receive payments, add products to the catalog, and more without a hassle. You can also have your customers sign a purchase order in no time.

2. Your company needs scalability

A B2B sales app enables a multichannel sales approach for an organization’s sales team, assisting in the business’s faster and more effective growth. Using a B2B sales app can help you grow your business faster.

Consider the following scenario: Your company wishes to hire a large number of people in the coming months. If there is an app for onboarding, internal training, and other HR-related tasks, this process will go much more smoothly.

3. You want to retain and engage your customers

A B2B sales app can assist you in developing long-term relationships with your customers. The ability of a B2B sales app to engage and improve additional users is one of its best-known features.

In today’s technologically advanced world, it is more practical to be available to your customers over the phone; therefore, a rise in mobile engagement and revenue is inevitable.

4. You need a new source of earning

By implementing a B2B sales app, you can have a secondary source of revenue. You can use this app to fulfill orders, resulting in increased sales. By processing a portion of orders through the app, additional business is generated.

5. You want to enhance collaboration in the workplace

Every business requires effective communication. A B2B sales app can make it easier for team members to share files and improve internal communication.

Teams can collaborate on projects from anywhere. You can also interact with your customers more directly by implementing a B2B sales app.

6. You want to boost your team’s performance

From the perspective of employees, a B2B sales app is extremely beneficial. Employees can easily complete their tasks and achieve their objectives. These apps will assist them in a variety of ways, including training, task management, document sharing, and establishing real-time communications, to name a few.

7. You need proper analytics

With good B2B software, you can easily access real-time data. It will be easier for you to make business decisions and improvements with the help of this information.

You will gain more insight into your users’ behavior and app usage trends. You can also make changes in response to this data to optimize the app for conversions.

Understanding the similarities and differences between different types of users is essential. This information is critical for achieving your overall business goals and ensuring that each of your techniques is targeted at the right customers.

8. You need omnichannel capabilities

Users of B2B sales apps have access to the power of omnichannel sales and marketing. Businesses that use these apps can communicate with their customers no matter what device they are using, encouraging them to make a purchase.

You can use omnichannel sales to stay in close digital contact with your customers and assist them whenever they need it. This makes it easier for the company to grow quickly and effectively.

9. You want to provide excellent customer service

With the help of a B2B sales app, your sales team spends less time engaging customers and taking orders. This app is helpful in providing superior customer service. It can also help lower customer retention costs and aid in customer acquisition, client retention, and business planning based on customer behavior.

10. You want to increase your revenue

As we all know, the purchase history is easily accessible with a B2B sales app. This simplifies the process of purchasing and repurchasing goods in bulk. This eventually benefits both the company’s overall revenue and sales.

Final Thoughts

Even though managing a wholesale business can be challenging, everything is now simple thanks to B2B sales apps. Through these apps, you can interact with potential customers, entice them with unique offers, and influence their purchasing decisions. If you are looking to streamline your wholesale operations and engage in technology, feel free to contact Order in Seconds today.



Kanya Anindita

A creative writer who loves traveling more than anything.